Commercial GIF // Skittles Ad
Whether it was Skittles themselves or a fan, making this spot into a GIF is perfect. The concept works just as well as a GIF. First an interactive TV spot is cool enough, but making it work on the web without video puts it over the top.
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Last Thursday’s episode of 30 Rock (“Leap Day”) was one of the best in the show’s entire history.
Cory Gearrin
February 23, 2012
(photo by Julio Cortez/AP)
We needed something that seemed casual, but that also carried signs of careful craft. It was important to sense the touch of the hand...
Coke’s happiness machine is back.
